@article { author = {Salvatian, Siavash and Karimi, Kianoosh}, title = {Gamification and role-playing in social media}, journal = {Media Management}, volume = {5}, number = {33}, pages = {11-26}, year = {2017}, publisher = {}, issn = {}, eissn = {}, doi = {}, abstract = {}, keywords = {}, title_fa = {بازی‌وارسازی و نقش‌آفرینی آن در رسانه‌های اجتماعی}, abstract_fa = {}, keywords_fa = {}, url = {https://www.mediamgt.ir/article_165365.html}, eprint = {https://www.mediamgt.ir/article_165365_b453ddb0a68ecfda3ec805c518d47f58.pdf} }