@article { author = {Taheri, Afsaneh and Fuladi, Danush}, title = {Neurophysiological tools to investigate gender differences in customers watching TV commercials}, journal = {Media Management}, volume = {4}, number = {28}, pages = {59-72}, year = {2017}, publisher = {}, issn = {}, eissn = {}, doi = {}, abstract = {}, keywords = {}, title_fa = {ابزارهای فیزیولوژی عصبی، برای بررسی اختلاف‌های جنسیتی مشتریان مشاهده آگهی‌های تلویزیون}, abstract_fa = {}, keywords_fa = {}, url = {https://www.mediamgt.ir/article_165466.html}, eprint = {https://www.mediamgt.ir/article_165466_f50aab977d3e6646cad6c61e8aed3192.pdf} }